AMERICAN BASTARD (Back Sunday 12 Noon)

AMERICAN BASTARD is built for the man who believes in grit over comfort, action over excuses, and living life on his own terms. Bold, unapologetic, and unmistakably masculine, this fragrance captures the spirit of America in every drop.

It opens with the rich aroma of freshly roasted coffee, immediately followed by the smoky intensity of charred wood and the unmistakable spark of gunpowder. Powerful. Rugged. Unforgettable.

As the scent unfolds, smooth Kentucky bourbon and rich Cuban tobacco take center stage, creating a warm, confident heart that feels like an evening around a fire after a hard day's work.

Then comes the foundation.

Supple leather, warm Madagascar vanilla, and the subtle metallic edge of cold cash settle into the beard, leaving behind a scent that is bold, refined, and built to last.

Whether you choose the Beard Oil, Beard Balm, or Beard Butter, AMERICAN BASTARD is more than a fragrance.

It's a statement.

A tribute to hard work, freedom, and the relentless pursuit of building something worth leaving behind.

No apologies.

No compromise.

Just pure American grit.

SCENT PROFILE

TOP NOTES

Fresh Roasted Coffee

Charred Wood

Gunpowder

MIDDLE NOTES

Kentucky Bourbon

Cuban Tobacco

BASE NOTES

Madagascar Vanilla

Supple Leather

Cold Cash Accord

Smoke. Steel. Freedom.